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PRODID;X-RICAL-TZSOURCE=TZINFO:-//com.denhaven2/NONSGML ri_cal gem//EN
CALSCALE:GREGORIAN
VERSION:2.0
BEGIN:VEVENT
DTEND;VALUE=DATE-TIME:20200523T144000Z
DTSTART;VALUE=DATE-TIME:20200523T141000Z
DTSTAMP;VALUE=DATE-TIME:20250112T043159Z
UID:e06adbb2-f047-4837-a8a8-1b645b2430f8@talks.stuts.de
DESCRIPTION:The enormous spread of English is well documented (e.g. Cryst
 al 2003) and has left traces in all European languages. Based on the ass
 umption that there are convergences in the lexis of European languages a
 cross different language families and areas\, I have compared two Europe
 an languages with regard to anglicisms: Spanish and Romanian. Both being
  Romance languages\, they represent one Western European and one Eastern
  European language. One field in which anglicisms are particularly commo
 n is clothing\, both due to England’s early dominance in this sector and
  due to modern American marketing strategies spanning the globe. \nA sma
 ll-scale quantitative study comparing anglicisms in Castilian Spanish an
 d Romanian has been conducted using the H&M online catalogue\, specifica
 lly the New Year’s collection of 2019. Product names have been analyzed 
 using Görlach’s Dictionary of European Anglicisms (2001). I expected to 
 find a larger number of anglicisms in the Spanish product names due to t
 he classification of Spanish as a Western European language and the geog
 raphical proximity to Great Britain. Indeed\, anglicisms were found more
  frequently in the Spanisch product names compared to the Romanian ones.
 \nThe analysis of anglicisms in two European languages can give clues no
 t only about language development\, convergence and divergence phenomena
 \, but also raises questions about neighbouring phenomena\, such as lang
 uage purism\, advertisement\, marketing and translation.
URL:https://talks.stuts.de/de/stuts67/public/events/277
SUMMARY:Rochie mulată and Vestido bodycon
ORGANIZER:stuts67
LOCATION:stuts67 - Chomsky
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