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Autre: The discourse of feminist communities on Instagram

A case-study on Serbian digital activism

Despite the emerging research in critical discourse analysis and gender studies focusing largely on feminist communities in new forms of digital media, there is a prominent lack of data placed in the context of societies with deeply rooted, traditional patriarchal constructs, such as Serbia, thus leading to varied feminist issues and focus.
Instagram, an interactive tool for voicing opinions and sharing political views with wide audiences, has given rise to these communities, giving them a proper platform to achieve their goal.

This talk will present a case-study of a Serbian Instagram account @feminizam_iz_teretane, focusing on how it fits the wider scope of discourse shaped by feminist communities on social media. Guided by Fairclough’s Critical Discourse Analysis (CDA), ten posts and subsequent captions published by the account under the rubric titled “#debunk” will be investigated for their verbal and non-verbal elements, alongside discursive strategies utilized to convey a message of raising awareness on feminism and gender inequality. Each of these posts was chosen for having representative, multimodal qualities which fit the sample with text, image, and design.

The talk will elaborate on linguistic and discursive aspects of the posts, alongside visual aids (i.e., design, emojis, etc.) in the context of Serbian gendered social practices and the specific Instagram environment, hand in hand with the commentary on mechanisms through which the posts’ narrative supports shaping Serbian public discourse about feminism, patriarchy, and gender roles on social media. Moreover, the talk will review the implications of the findings, not only in terms of regional discourse studies, but worldwide, shifting the focus onto an under-researched patriarchal context and trending problems of today’s Serbian feminist movement.

Finally, the talk will provide suggestions for further research of the discourse of digital feminism.

Info

Jour: 2025-11-14
Début: 12:15
Durée: 00:30
Salle: M17.74
Fil: Sociolinguistics
Langue: en

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